Validity Sensors Kicks Off ‘Hit it with a Hammer’ Marketing Campaign
Validity Sensors, Inc., a privately held biometric company specializing in high quality durable fingerprint sensors, today kicked off its “Hit it with a Hammer” marketing campaign. Due to their extreme ruggedness, Validity sensors are so durable you can literally hit them with a hammer. Validity’s web site (http://www.ValidityInc.com) shows a video clip of a three-pound sledgehammer directly hitting the face of the fingerprint sensor with the sensor surviving intact. A live hammer demonstration will also be on display in Validity’s booth (#IP228, Sands Convention Center) at the 2007 Consumer Electronics Show in Las Vegas, NV from January 8-11.
Another measure of fingerprint sensor durability and ruggedness is the pen drop test. A standard ball point pen is dropped on the face of the sensor to a height that cracks or breaks the sensor. While other sensors are damaged at a height of 10-20 cm, the Validity sensor can withstand pen drops from beyond 3 meters.
Scratch resistance is also an area which Validity sensors excel. Using a standard pencil hardness test, the Validity sensor continues to perform flawlessly after repeated scratches with a 6H pencil, much higher than competitive solutions.
“The key to ruggedness is making the sensor surface out of Kapton(R) plastic,” said Curt Chandler, Vice President of Technical Marketing at Validity Sensors. “The silicon chip is located away from the actual fingerprint imager and out of harm’s way. This leaves only the plastic exposed, which can take an extraordinary amount of abuse.” The exposed area also has superior resistance to ESD, harsh chemicals and abrasion. These properties promote the Validity sensor as the obvious choice for rugged environments where silicon-based technology sensors will not survive.
For more information about Validity’s LiveFlex(TM) technology, visit: www.ValidityInc.com.